S2E11: Dieux CEO & Co-Founder Charlotte Palermino

We chat with @Charlotte Palermino: CEO and co-founder of @Dieux Skin. TikTok’s skincare fairy godmother ✨ An all-around absolute force.

If you’re in the beauty or skincare industry, or just around on TikTok, you know Charlotte.

She pioneered and grew Cosmopolitan’s Snapchat. Then she moved in-house to Snapchat, before co-founding Dieux Skin - a brand beloved by celebs from Hailey Bieber to Harrison Ford. (Yes, for real.)

Our convo covered:

-What Snapchat got wrong that TikTok gets right.
-Why (and how) she moved from Cosmopolitan to Head of Editorial at Snapchat.
-What made skincare a natural next step for her.
-Why Dieux Skin paid their brand designer in equity. (Loved this + took notes.) 😇💲
-How Charlotte plans (or doesn’t) her viral TikTok content. 📈
-The problem with “reef safe” sunscreen marketing

…and more.

Eye Dieux really hope you like it. (Had to. Not sorry.) 💛👁️

Follow Meredith: https://www.linkedin.com/in/meredith-farley/
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Follow Charlotte: 

TikTok - https://www.tiktok.com/@charlotteparler?lang=enInsta - https://www.instagram.com/charlotteparler/reels/?hl=en
ShopMyShelf - https://shopmy.us/charlotteparler/shelves
Dieux Insta - https://www.instagram.com/dieuxskin/
Dieux TikTok - https://www.tiktok.com/@dieuxskin?lang=en