S2E12: Content Creator Clara of ColorMeLoverly

Welcome to S2E12 of Content People

This week we talk with Content Creator Clara of ColorMeLoverly.

You might know Clara from her TikTok, where she’s earned a following of more than 220K her fictional PR agency has amassed a trove of high-profile but problematic clients.

See her advice to Joe Jonas, for example.

Or check out Clara’s fantastic substack Hmm, That's Interesting - which has more than 12K subscribers - where she digs a little deeper into the cultural mores and nuances behind the hot-button issues of the day.
Hmm, That's Interesting

Clara’s also on Instagram and has a delightful literary podcast called One More Chapter with Clara and Clare.

Our convo covered:
- How Clara grew her following on TikTok

- What sparked the idea for her now-famous PR parody

- Why her newsletter is currently her favorite medium

- How “feeling cringe” is totally normal when you’re trying something new - and how she deals with it.

- Why promoting your work and content can feel harder for women than for men.

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I loved getting to chat with Clara. Hope you enjoy the convo or find it useful.