The Business of Beauty Content with Gloss Angeles Host Kirbie Johnson

Our next guest: Kirbie. Frickin. Johnson.

If you’re in or adjacent to the beauty industry, you know Kirbie:

Co-host of the chart-topping beauty podcast Gloss Angeles. Producer, writer, West Coast beauty editor and frequent contributor to little ‘ol outlets like Allure. Beauty soothsayer who shoots from the hip when it comes to marketing terms like “reef safe sunscreen” and “clean beauty.” Writer of the fantastic (and perfectly named) Ahead of the Kirb newsletter.

I was so thrilled to talk to Kirbie. I’ve been listening to her and co-host Sara Tan spill the tea on beauty products, brands and trends for nearly three years now.

Our convo covered:

• How SEO impacts the beauty brand product decisions 📈
• The power (and often the necessity) of a Founder’s Story for female-owned beauty brands
• Why Kirbie got into content - and how its changed across her career 
• What being the only journalist allowed BTS at Euphoria did to her TikTok algo ✨
• How TikTok, Youtube and Instagram all create different communities and require different content.

LINKS
Subscribe to the Content People newsletter here. https://meredithfarley.substack.com/

Find Kirbie... everywhere:
Her substack: https://kirbie.substack.com/
Her website: https://kirbiejohnson.com/
Her TikTok: https://www.tiktok.com/@kirbiejohnson/video/7254257226972630318?lang=en
Her Instagram: https://www.instagram.com/kirbiejohnson/?hl=en
The Gloss Angeles Site: https://www.glossangelespod.com/episodes-blog